You know what a QR code is, right? It’s those jumble of squares and weird shapes you see on ads for all sorts of things all over the place. QR stands for “quick response” and what they really are is bar codes that have been made to look a little more stylish by giving them a design type of look. The idea behind a QR code is that anyone can take a picture of the code, run it through an application on their phone, and all of that businesses information, and often, some type of discount, will pop up for the user.

Sounds pretty cool, right? Put out an ad with a bar code on it and people will flock to your product, your service, or whatever else you’re selling. But does it work?

I honestly don’t know the answer. I guess for some industries it’s a pretty valuable tool. I’m an Atlanta DUI attorney, though, so I only care about that industry. What I’m wondering is will putting together an advertising campaign pushing these QR codes get me more business? Here are my thoughts.

1. A QR Code Won’t Have Immediate Benefits for a DUI Attorney

One thing I’ve come to learn about attorneys in my time working as one and as a law firm owner – lawyers typically have no business training. They think they throw some money around and people start showing up. What they don’t think about is everything behind a phone call for help. For me, I don’t think QR codes get there.

The main reason I think QR codes fall short if you are expecting people to see your code, download your information, and call, is that that typically isn’t how people find a DUI attorney. Most people don’t expect to be charged with a crime. It’s not until they are actually in trouble that they start thinking about who should help them.

2. QR Codes Could, However, Have Decent Long Term Effects

In my business, the most valuable asset I have is my mailing list. This list consists of former clients, people in my network, and people that have opted in to get information from me through one of several channels I’ve set up to collect that data. It seems to me like a QR code could be a pretty good avenue for that.

For example, if you set up an add that lets people know that there are five things they must know about being stopped and investigated for DUI that could save their job, their freedom, and the driving privileges. To get that information all they have to do is scan in this QR code, opt in for the white paper, and they’ll have that information at their disposal. Through that process you get their name and email address, and now you have a built in way to keep in touch with that person (and you’ve shown them your expertise with the white paper).

I guess at the end of the day I think QR codes can be good for DUI lawyers if they are utilized correctly. Don’t expect people popping into your office for a meeting based on that code. But do expect to build a contact list that you can cultivate over time.