Marketing

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Getting the Most From Paid Surveys

Posted by on 10 Sep 2012 | Tagged as: Business, Marketing

While you may think that paid surveys are all scams, most of them aren’t and some actually pay a tidy sum for information. What you must learn is that not all paid surveys are legitimate, but once you figure out which ones are and which aren’t, you can make some spending money on the side by offering your information to companies or universities that are willing to pay for it.

To get in on paid surveys, you need to find companies that provide surveys. These companies normally work with businesses that need to collect information from the public. The survey company allows you to sign up for their program and provide them with a profile. The profile may include your age, gender, years of education, if you are a homeowner or rent, how many children you have, and your ethnicity. This type of information helps the survey company locate the profiles needed for a specific survey.

For instance, a business contacts the survey company to conduct a survey for a product they are considering producing. They may want to know how a certain segment of the population feels about the product. They may want more women than men to take part in the survey, especially if it has to do with cleaning or cooking. The survey explains the merits of the product, such as what it cleans and the cost. Survey takers are asked what they think of the product and its affordability. The finished surveys are then sent to the business where they compile the answers. From these answers the business can determine if they need to tweak the product in some way. These surveys help businesses learn what the public wants and needs from the products they manufacture.

Other types of paid surveys come from universities. College classes may need information, such as pertaining to one’s health, to help them in their studies. Universities may ask for information from the public concerning medical problems. They may need to know how people afflicted with a certain disease cope with it, or what kind of symptoms they have. The study may ask when the disease started to present itself and what types of treatments the person has undergone.

Paid surveys may include those conducted in person, online or by telephone. Surveys conducted in person generally pay more than other types of surveys to cover transportation costs and the inconvenience. Telephone surveys may also pay better than those conducted online, depending on the topic and length. Some surveys may ask that you use a product and take a survey of your experience after using the item for several days or weeks. The product is sent to your home and normally you can continue to use it even after the survey has been taken. Although rare, some companies may ask that you send back any unused portion of the product. They will provide you with a container and a postage paid return label.

To avoid scams, never pay to take a survey. A legitimate survey company will never ask you to pay them for your information. Some companies may ask for payment for a list of survey companies. While you can pay for this list if you want, you can easily find these companies by inputting survey companies into your search engine which should list a variety of places where you can sign up for free. Many survey companies pay you by check or gift card when you reach a certain amount. Some companies also provide payment to charities if you wish to donate your survey cash. Find out how you can make extra money by filling out paid surveys.

Personalized Pens: Creation And Uncertain Marketing Tool

Posted by on 27 Aug 2012 | Tagged as: Marketing

Promotional pens are one of the many existing ways to spread brand awareness across an industry or a market. Many studies have demonstrated that brand awareness was a good marketing tool powerful enough to improve sales and thus profits. Promotional pens can be designed in a specific way to attract customers because of the feeling of familiarity that these customers will have when they see the items. Indeed, a company may decide to invest in this type of marketing technique, called low-key marketing, to inform all potential clients that a new brand is emerging and its products are available. If, for example, a newly-established business decides to apply the low-key marketing technique by offering personalized pens to a group of individuals from different fields, there are chances that some of these individuals be interrogated about those pens and so indirectly make the brand of the company known at the same time. However, personalized pens need to be unique to arouse the curiosity of those who have never seen them before.

The first thing to look at when it comes to creating personalized pens is the design of the company’s logo that will appear on the items. The logo must be original enough to be immediately recognized by those who know about the brand. The second thing to do is to elaborate a simple design for the pen. The company should choose in which style it wants the personalized pens to be, such as twist pens, retractable pens, gripper pens and refillable pens. Each one of these styles has its advantages and it is up to the company to choose what features the pens should possess.

The third thing to do is the selection of complementary colors for the pens. Pens are basically used to leave written information in a legible way. A company should then be careful in making its choice so that it do not jeopardize the primary function of the pens. The fourth thing to do is to involve a well-known firm in the manufacturing process of the personalized pens as this will undoubtedly play in favor of the company from a marketing point of view.

The final thing to do is to review the personalized pens that are delivered by the manufacturing company to see if the items have the intended look and, if so, begin to determine how to offer them to the customers of the company. Personalized pens do not always impact positively on the sales and profit of a new company. Indeed, there are many examples of businesses that tried to implement this type of marketing but were unsuccessful in achieving their goals. Brand awareness alone is not sufficient to guarantee the survival of a new firm.

When a new company enters an industry, it usually finds other firms that are already established. In this sort of scenario, the strategy of the new industry entrant is to develop techniques to steal customers from the rivals or to attract the clients that have not been captured yet by the other participants of the market. Such techniques may consist of targeting specific niches of customers or fixing very competitive prices compared to those offered by the competitors.

The finding of a targeted niche appears to be a more realistic solution for a new business as fixing competitive prices might pose financial issues in the short run. Indeed, unlike established firms, newly-founded enterprises usually do not possess a lot of funds and thus rely heavily on short-term financing to run their operating cycle. The pressure that will arise from the low prices might cause the business to close its doors. Personalized pens are a marketing tool on which no company should essentially rely on.