Business

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Business Management Essentials: Critical Customer Relations Tips

Posted by on 09 Nov 2012 | Tagged as: Business

A business will never be successful if it lacks top-notch customer service. In fact, customers will leave and never return if they don’t feel an issue was handled properly. How can you improve custom relations in your business? Whether it begins by anticipating customer needs or ends with following up on an issue, you can keep your customers happy. The following are a few critical customer relations tips.

Anticipate Customer Needs

You should always try to anticipate a customer’s needs. For example, if a customer has had a problem with a product and has emailed you, it pays to have several remedies in mind before calling. Her email may even state what she wants done. Try to do what you can to go above and beyond the call of duty so your customer will be more focused on how caring you were than the original mistake made.

Be Proactive

Don’t wait for a customer to make the call when you know there is something wrong. For example, let’s say you’re social media analyst comes to you about a customer complaining on Facebook about a product. Take the initiative and contact the customer. This will show that your company cares about her concerns.

Listen

Never try to fix a problem without listening to the customer. Not only will you irritate the customer by not letting him finish what he was saying, but you may not even know what the real problem is. For example, the customer may start his complaint about the product being cheaply made, but the real issue is the salesman who sold it to him. Always listen to what the customer has to say.

Make Notes

It helps to make notes, especially when you’re not dealing with the customer face-to-face. This allows you to not only have a record of what’s been done to try to fix the situation, but ensures you’ve got the right details and a firm understanding of the problem.

Repeat for Clarification

When the customer has finished making her complaint, repeat the problem to her just to clarify that you have all the details that are needed and that everything she wants taken care of is written down or engraved into your memory.

Don’t Make Unrealistic Promises

The worst thing you can do when trying to solve a customer service problem is to make unrealistic claims. For example, to tell the customer that the problem will be taken care of first thing tomorrow morning may not be feasible. Instead, telling the customer that you will get back with him within 24 to 48 hours not only gives you time to work on the problem, but also makes the customer happy when you’re able to get back with him sooner than promised.

Follow Up

Last, but not least, always follow up with the customer to make sure the problem was handled in a way that makes her happy. This shows that the company cares about the situation and cares about their customers.

Customer relations doesn’t have to be a difficult job. It doesn’t matter if you plan on starting a retail store or if you want to start ebay online business dealings. There will be customers that need to blow off steam, but once you allow them to do so, you can’t get down to fixing the problem.

5 Things Every Restaurant Owner Needs to Do Before Launching

Posted by on 01 Oct 2012 | Tagged as: Business

If you are planning on opening your own restaurant, then you should begin preparing way in advance. There are a number of things that you can do right now to pave the way for a successful restaurant business, even if you are a long way off from your grand opening day. Here are five things that every restaurant owner needs to do before launching:

Write a Business Plan

This should be one of your first endeavors, as it will be your blueprint when it comes to setting up, running, and growing your restaurant. Your business plan should include a detailed and comprehensive budget, as well as an outline of your marketing strategy, employee network, current and future goals, location, equipment, financing, and more. Make this as detailed as possible, including information about your market, competing resurants (with the same type of food and without), and typical costs.

Find a Location

As your restaurant location will help determine many of the factors outlined in your business plan, you should shop for a location in conjunction with developing your business plan. Take your time when it comes to settling on a spot for your restaurant, and be sure to research the area for things like traffic, competition, zoning ordinances, signage placement, curb appeal, and visibility. Even things like parking availability will have a huge impact on your ability to do business. If there is nowhere to park, no one will stop.

Arrange the Finances

One of the toughest parts of starting your business will be finding a way to finance it. Not only do you need to be concerned with startup costs, but also with the cost of operating your restaurant until you can turn a profit. Explore all of your options – business loans, partnerships, credit accounts, etc. – and decide which are best for you. Keep in mind your ongoing need for food deliveries (some of which will only accept cash), utilities, and even employee salaries. You’ll also need to make sure you have all the tools you need to operate, especially if your location did not house a restaurant before you. Consider a restaurant POS from Amburapp, new appliances, and whatever else will make your restaurant run as smoothly as you’ve always imagined.

Interview Staff

Your staff will be the backbone of your business, and you need to take your time finding the right staff members for your team. The people in the kitchen, especially, can either make or break your business, so be sure to put plenty of effort, research, and consideration into the sometimes difficult task of hiring restaurant staff. While hiring a few people right out of culinary school may work great for the lighter roles, you’ll want to find someone experienced to serve as your head chef (if you’re not already it).

Practical Matters

Running your own business is going to require a major time commitment; you should expect to work over twelve hours a day if you want to make your business successful. As this will leave no time for holding employment elsewhere on even a part time basis, you will have to have a logistical plan for practical matters (like paying your bills and caring for your children) before you open your restaurant.

As you can see, there is a lot that goes into launching a restaurant, even long before opening day. Be sure to go over each item in this list in order to create your best chances of success in the food service industry.

5 Things Every Restaurant Owner Needs to Do Before Launching

Posted by on 23 Sep 2012 | Tagged as: Business

If you are planning on opening your own restaurant, then you should begin preparing way in advance. There are a number of things that you can do right now to pave the way for a successful restaurant business, even if you are a long way off from your grand opening day. Here are five things that every restaurant owner needs to do before launching:

Write a Business Plan

This should be one of your first endeavors, as it will be your blueprint when it comes to setting up, running, and growing your restaurant. Your business plan should include a detailed and comprehensive budget, as well as an outline of your marketing strategy, employee network, current and future goals, location, equipment, financing, and more. Make this as detailed as possible, including information about your market, competing restaurants (with the same type of food and without), and typical costs.

Find a Location

As your restaurant location will help determine many of the factors outlined in your business plan, you should shop for a location in conjunction with developing your business plan. Take your time when it comes to settling on a spot for your restaurant, and be sure to research the area for things like traffic, competition, zoning ordinances, signage placement, curb appeal, and visibility. Even things like parking availability will have a huge impact on your ability to do business. If there is nowhere to park, no one will stop.

Arrange the Finances

One of the toughest parts of starting your business will be finding a way to finance it. Not only do you need to be concerned with startup costs, but also with the cost of operating your restaurant until you can turn a profit. Explore all of your options – business loans, partnerships, credit accounts, etc. – and decide which are best for you. Keep in mind your ongoing need for food deliveries (some of which will only accept cash), utilities, and even employee salaries. You’ll also need to make sure you have all the tools you need to operate, especially if your location did not house a restaurant before you. Consider a restaurant POS from Amburapp, new appliances, and whatever else will make your restaurant run as smoothly as you’ve always imagined.

Interview Staff

Your staff will be the backbone of your business, and you need to take your time finding the right staff members for your team. The people in the kitchen, especially, can either make or break your business, so be sure to put plenty of effort, research, and consideration into the sometimes difficult task of hiring restaurant staff. While hiring a few people right out of culinary school may work great for the lighter roles, you’ll want to find someone experienced to serve as your head chef (if you’re not already it).

Practical Matters

Running your own business is going to require a major time commitment; you should expect to work over twelve hours a day if you want to make your business successful. As this will leave no time for holding employment elsewhere on even a part time basis, you will have to have a logistical plan for practical matters (like paying your bills and caring for your children) before you open your restaurant.

As you can see, there is a lot that goes into launching a restaurant, even long before opening day. Be sure to go over each item in this list in order to create your best chances of success in the food service industry.

bann3rsbroker

Getting the Most From Paid Surveys

Posted by on 10 Sep 2012 | Tagged as: Business, Marketing

While you may think that paid surveys are all scams, most of them aren’t and some actually pay a tidy sum for information. What you must learn is that not all paid surveys are legitimate, but once you figure out which ones are and which aren’t, you can make some spending money on the side by offering your information to companies or universities that are willing to pay for it.

To get in on paid surveys, you need to find companies that provide surveys. These companies normally work with businesses that need to collect information from the public. The survey company allows you to sign up for their program and provide them with a profile. The profile may include your age, gender, years of education, if you are a homeowner or rent, how many children you have, and your ethnicity. This type of information helps the survey company locate the profiles needed for a specific survey.

For instance, a business contacts the survey company to conduct a survey for a product they are considering producing. They may want to know how a certain segment of the population feels about the product. They may want more women than men to take part in the survey, especially if it has to do with cleaning or cooking. The survey explains the merits of the product, such as what it cleans and the cost. Survey takers are asked what they think of the product and its affordability. The finished surveys are then sent to the business where they compile the answers. From these answers the business can determine if they need to tweak the product in some way. These surveys help businesses learn what the public wants and needs from the products they manufacture.

Other types of paid surveys come from universities. College classes may need information, such as pertaining to one’s health, to help them in their studies. Universities may ask for information from the public concerning medical problems. They may need to know how people afflicted with a certain disease cope with it, or what kind of symptoms they have. The study may ask when the disease started to present itself and what types of treatments the person has undergone.

Paid surveys may include those conducted in person, online or by telephone. Surveys conducted in person generally pay more than other types of surveys to cover transportation costs and the inconvenience. Telephone surveys may also pay better than those conducted online, depending on the topic and length. Some surveys may ask that you use a product and take a survey of your experience after using the item for several days or weeks. The product is sent to your home and normally you can continue to use it even after the survey has been taken. Although rare, some companies may ask that you send back any unused portion of the product. They will provide you with a container and a postage paid return label.

To avoid scams, never pay to take a survey. A legitimate survey company will never ask you to pay them for your information. Some companies may ask for payment for a list of survey companies. While you can pay for this list if you want, you can easily find these companies by inputting survey companies into your search engine which should list a variety of places where you can sign up for free. Many survey companies pay you by check or gift card when you reach a certain amount. Some companies also provide payment to charities if you wish to donate your survey cash. Find out how you can make extra money by filling out paid surveys.

Personalized Pens: Creation And Uncertain Marketing Tool

Posted by on 27 Aug 2012 | Tagged as: Marketing

Promotional pens are one of the many existing ways to spread brand awareness across an industry or a market. Many studies have demonstrated that brand awareness was a good marketing tool powerful enough to improve sales and thus profits. Promotional pens can be designed in a specific way to attract customers because of the feeling of familiarity that these customers will have when they see the items. Indeed, a company may decide to invest in this type of marketing technique, called low-key marketing, to inform all potential clients that a new brand is emerging and its products are available. If, for example, a newly-established business decides to apply the low-key marketing technique by offering personalized pens to a group of individuals from different fields, there are chances that some of these individuals be interrogated about those pens and so indirectly make the brand of the company known at the same time. However, personalized pens need to be unique to arouse the curiosity of those who have never seen them before.

The first thing to look at when it comes to creating personalized pens is the design of the company’s logo that will appear on the items. The logo must be original enough to be immediately recognized by those who know about the brand. The second thing to do is to elaborate a simple design for the pen. The company should choose in which style it wants the personalized pens to be, such as twist pens, retractable pens, gripper pens and refillable pens. Each one of these styles has its advantages and it is up to the company to choose what features the pens should possess.

The third thing to do is the selection of complementary colors for the pens. Pens are basically used to leave written information in a legible way. A company should then be careful in making its choice so that it do not jeopardize the primary function of the pens. The fourth thing to do is to involve a well-known firm in the manufacturing process of the personalized pens as this will undoubtedly play in favor of the company from a marketing point of view.

The final thing to do is to review the personalized pens that are delivered by the manufacturing company to see if the items have the intended look and, if so, begin to determine how to offer them to the customers of the company. Personalized pens do not always impact positively on the sales and profit of a new company. Indeed, there are many examples of businesses that tried to implement this type of marketing but were unsuccessful in achieving their goals. Brand awareness alone is not sufficient to guarantee the survival of a new firm.

When a new company enters an industry, it usually finds other firms that are already established. In this sort of scenario, the strategy of the new industry entrant is to develop techniques to steal customers from the rivals or to attract the clients that have not been captured yet by the other participants of the market. Such techniques may consist of targeting specific niches of customers or fixing very competitive prices compared to those offered by the competitors.

The finding of a targeted niche appears to be a more realistic solution for a new business as fixing competitive prices might pose financial issues in the short run. Indeed, unlike established firms, newly-founded enterprises usually do not possess a lot of funds and thus rely heavily on short-term financing to run their operating cycle. The pressure that will arise from the low prices might cause the business to close its doors. Personalized pens are a marketing tool on which no company should essentially rely on.

SEO Campaign Checklist That Every Website Owner Should Know

Posted by on 26 Aug 2012 | Tagged as: Business

A search engine optimization campaign needs to be well rounded and very effective in order to provide excellent results for the business owner. This is the main reason why many business owners as well as professional website administrators exert extra efforts in order to help guarantee a well rounded search engine optimization campaign. For those who can afford it, they can always hire professional search engine optimization consultants who can implement a search engine optimization campaign that is customized according to the needs of a particular website. Unfortunately, the best and most reputable search engine optimization professionals are very expensive. If you are a small time website owner, you will definitely not be able to afford it. It’s a good thing that you can follow a search engine optimization campaign check list that can help you setup an effective search engine optimization all on your own. This particular search engine optimization guide is part of the Keyword research training from Cube. If you follow this checklist, you can definitely establish a working campaign for your small website.

Identify your target market – this is a very crucial step that all website owners should get right. Remember that search engine optimization is all about micro marketing. This means only promoting to the people who are actually interested in what you are offering. As such, you really need to identify your target market. For example, if your website promotes a cake delivery business in Dublin, then your target market would be people looking to buy cakes in Dublin.

Pick the right keywords – Now that you established your target market, your next item is to pick the right keywords. According to Keyword research training from Cube, keyword research is all about looking at your target market and guessing the keywords that they will use when they will look for your products or your site’s offerings online. You can take an educated guess or actually conduct market research. You can also use keyword tools that list down the phrases that get used the most and pick the ones that you can actually use.

Use these keywords in your site layout – once you have identified the right keywords to use, your next step is to use these keywords in your site’s layout. The popular keywords should be placed in the page titles and the site navigation links. This way, the site will be crawled properly. Crawling means your site will be indexed by search engines according to the right keywords.

Make these keywords rank in search engines – the final item in the checklist is to get the keywords to rank. According to Keyword research training from Cube, it is quite easy to get a ranking if you are able to identify keywords that are searched a lot but does not have a high competition rating. This way, you will not have to exert a lot of effort to get your site to rank.

By following this checklist, you can definitely establish a working search engine optimization campaign that will provide excellent benefits to your site.

Using Boostability To Increase Sales

Posted by on 24 Aug 2012 | Tagged as: Business

When people are looking to find a product or service in their area, they are most likely to search the Internet. With mobile devices that have access to the Internet, such as smart phones and laptops, people can easily access the Internet anywhere, and they can search for what they want, and get results in just seconds. People who are searching for a product or service are usually looking for a local provider that they can easily go to the location, or call for an appointment. This is why having dominance on the search engine for local searches is so important, and if you have a small business, Boostability can help you get the dominance that you need.

When someone types a search into a search engine, they are going to get the biggest companies and results that match their keywords. If their keywords have a certain demographic location, then smaller local businesses are going to surface. You want your business to be the first that comes up when someone searches for the many services or products you offer, in your area, so that your business it the one that they go to, or the one that they call. Boostability can help you achieve this. It doesn’t matter if you have a roofing company, a catering service, a dental office, or what type of job you have, you want your brand or company to be at the top of the list when someone in your area is looking for what you offer. The Boostability team is going to work to make sure that your business website is full of the best keywords available for your services at that time.

These keywords aren’t just used in text, they are strategically placed around the pages, in the titles, headings, captions and sub headings. Once everything is set into place, they team will then start to link these keywords with other pages around the Internet. All of these things are going to help the page climb to the top of the engines. When your business webpage is one of the first at the top of the webpages, this is going to be one of the first sites that the consumer sees. These people don’t want to browse through dozens of sites, so the tops sites are going to get the most attention. The more people see your site, the more they are going to visit it, and the more traffic you’re going to have. More traffic means more sales, and the company is going to grow. Boostability is going to take your business webpage to the next level, helping you turn your traffic into income, and helping you have the best local website on the search engines.

If you’re a small business owner and your website isn’t doing well, or if you’re not very knowledgeable about SEO marketing tactics, then using a service like Boostability is going to help you greatly. It’s going to improve your internet marketing capabilities, and help improve traffic flow. There are different packages that you can get to help improve your search engine optimization, and if you’re a small or local business, you want to be sure that your business is the first thing that local people find when they’re searching for any type of service that you offer. If you’re not utilizing all of the internet marketing tools that you can, you’re missing out on a large market of consumers, and you’re not earning as much as you could be. Work with Boostability today to take your site to the next level, and to start generating more traffic.

Tips For Choosing Property Management In Glendale, Az

Posted by on 23 Aug 2012 | Tagged as: Business

The management of your estate can make a marked difference in whether you gain or lose profits with your investment. If you own rental property in Glendale, Az, you can greatly benefit from hiring a qualified property management firm to manage your investment property. A good property manager will keep your estate running smoothly and efficiently, so you can invest your valuable time elsewhere.

What to Look for in a Property Manager

Choosing a good property management company in Glendale is key to ensuring your rental property is managed on a professional level. Not all management firms are the same when it comes to knowledge, experience and level of expertise. Before choosing a  management company, it is important to check the company’s qualifications carefully to make sure they are capable of performing the services you need. Some specific factors to consider are the company’s background, years of service in the area, professional standing in the community, experience and area of expertise. It is often good to go with a company that has a national footprint with a local presence with professionals that know how to market your property in your specific market.

You can save much time searching for a competent company by receiving referrals from friends or colleagues in your area. You can also check for company reviews on the Internet to get an idea of how former customers rate the management firm. You will be entrusting quite a bit of responsibility into your property manager’s care. Therefore, you should have sufficient knowledge about and confidence in the company you choose.

What to Expect From a Property Management Company

As property owner, you determine the responsibilities of your property manager in handling your business affairs. In general, property managers should be responsible for screening and selecting quality tenants, collecting deposits and rental payments, securing property safety, maintenance and upkeep and making any monetary investments that would raise the value of the property. Additional job responsibilities may vary depending on the property’s owner.

In order to qualify for this position, property managers must have the financial and business skills to carry out these responsibilities and more. Most professional property managers have a business degree background to include training in sales and marketing, finances, budgeting, accounting, etc. Your manager should also have a good understanding of the tenant/landlord laws of the state where the property is located  and be prepared to handle all legal aspects concerning the job at hand.

An experienced management firm should also have a network of professional contractors to call upon for property upkeep and repairs. Most landlords are very concerned about the maintenance of their property as they have no desire to see their property lose its value. In the event landlords decide to sell, they want to ensure they get top dollar for their investment.

In the end you’ll be glad you took some time and effort in finding the best property management Glendale has to offer to handle your investment property. A wise decision will enable you to benefit from the professional and competent services you need to profit from your investment.

Boostability – The Path to Getting Noticed

Posted by on 21 Aug 2012 | Tagged as: Business

For over a decade, the internet was the home of the military and academics, designed as a means to share scientific information and ensure that the lines of communication could remain open in the face of a disaster or attack. While the commercial potential was always considered, it was not until the 1990′s that those who had used the internet in their scholastic endeavors were able to open it up to commercial interests. Practically overnight, several new industries were created, most with an eye towards providing a profit for their creators and services for the people at large. International business was no longer the sole domain of well-funded enterprises, and the creation of domain names, email, and websites meant that people that would have otherwise remained at a perpetual distance now had the ability to forge business and social relationships.

Search engines were close on the heels of all of this innovation, making it possible for end users and interested parties to search and make use of what they all had to offer. Top spots on some engines could be purchased, and for a long time, there was no organic formula for increasing the prominence of a website. To meet that need, algorithms and marketing techniques were created to help webmasters bring their sites to the fore. Pay per click marketing could guarantee visibility to the highest keyword bidder, and while that continues to be a valuable tool, it is the organic results that come from a well-crafted and relevant site that bring in the long term value.

But how does a business know what to do to meet the requirements of the search engines to qualify for those top spots on a search engine’s front page? Not everyone; in reality, practically no one is technically savvy enough to keep their website on top of the ever-changing algorithms that bring search engine success. It is time consuming and requires constant vigilance. Additionally, the longevity of a website gives it strength, and that makes for hard competition for the hundreds of websites that might emerge every day relative to a particular keyword or keyword phrase. It is a daunting task, and that’s where Boostability comes in. Boostability has a team of dedicated experts who help ensure the continued relevance and prominence of a client website.

From keyword optimization to content promotions, the experts at Boostability work tirelessly to keep their client’s websites increasing in prominence. Knowing that most people will only look at the first three results on the first page of a search, it is the goal of Boostability to keep their associated sites moving, from the deepest page to the top, in as timely a manner as possible. Those considering a website to promote their business need to start the process with the correct site architecture, including proper keyword placement and relevant content. As the search engines scan the site and recognize the initial value of the site, they will rank the site against other sites based on the same criteria. As the site is updated and improved, the search engines will recognize that evolution and progressively give the site a higher position in the rankings.

Reaching the top of the search engines usually takes about two years with constant effort, and the same effort is required to maintain those top spots, but the benefits can be experienced throughout the entire process as the website gains in prominence and relevance. From beginning to goal, Boostability is there to ensure the process progresses as smoothly as possible. The internet has become a world of its own, reaching across borders and boundaries, and regardless of the purpose of the site, it contributes nothing if it isn’t visible. Boostability is the path to getting that website noticed.

How to Get a Job

Posted by on 12 Aug 2012 | Tagged as: Business

In this ever-declining economy, it is becoming increasingly difficult to find a job. Employers expect you to have more education, along with experience, which makes being new to the career field a severe handicap.

Unfortunately, unwary college students don’t understand how important getting experience is, and they think that their college degree will be enough to get them a job, but that is no longer the case. Almost every job field has become more competitive than ever, and you need to stand out as the best candidate in order to get hired.

Creating a Résumé

The first thing you’ll want to do is have an excellent résumé. If your résumé is poorly formatted, sloppy, or doesn’t have proper spelling and grammar, your application will likely be thrown away. Here are some tips for résumé building:

  • Use short sentences that are to the point
  • Don’t be too wordy or too brief
  • Leave some white space on the page
  • Use a preset format for résumé creation
  • Proofread it a billion times
  • Have a friend or family member read it over
  • Highlight any previous job experience you might have in the field
  • Focus on your best skills

Writing a Cover Letter

Once you’ve primed your résumé for viewing, you’ll want to write a cover letter for the job you’re applying for. The cover letter is where you have room to tell the employer why you deserve the job you’re applying for. In other words, this is a space to brag about yourself, which should, if applicable, include your schooling, your experience, and your fantastic personal characteristics.

So, if you are applying for a hairdressing position, you’ll want to say that you went to the best cosmetology school in Utah. You might not actually want to say that you went to the best cosmetology school in Utah in exactly those words, however.

It’s better to let the employer know why your cosmetology school was the best. Let them know about the certifications that the school has so that they know that you’ve been properly trained in the correct techniques of hairstyling.

In addition, I would personally leave out things from the cover letter that scream “poor me” because you need to be establishing an air of confidence with the potential employer. Show them through words that you are vastly overqualified for the position, and not that you need the position out of, well, need.

For instance, if you are a single mom, I might advise against playing that up in the cover letter. It could very well make you sound whiny, and that’s probably near the end of the employer’s list of what they’re looking for in a person.

Looking Good in the Interview

I can’t tell you how many times a mucked-up interview is the only reason someone isn’t offered a job. These things should be common sense to most of you, but, in case you’re new to this sort of thing, here’s a list of things to do:

  • Shower the morning of your interview
  • Don’t wear too much perfume/cologne
  • Dress nicely in business attire
  • Make sure you wear deodorant and have clean, good-smelling teeth
  • Bring a portfolio of your work if it is applicable to the position
  • Don’t act nervous if that is possible

Most of all, don’t worry! It’s not the end of the world if you don’t get the position, but you might as well increase your chances of being the lucky new hire.

Good Luck Job Hunting!

Now you’re job is to go and find somewhere to apply to. Find something that you are at least going to moderately enjoy. And, above all, don’t give up!

By Kassandra Konecny

 

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