Free cosmetic samples have become part of the regular landscape in the world of beauty. This is because beauty is in high demand and millions believe that it can be sold in boxes, bottles and little tubes. Thus, the people who package and sell “beauty” do their best to win over customers by presenting them with free cosmetic samples of their products. Natural beauty is not enough anymore. Many women are under pressure to wear make-up and other cosmetics. Even beautiful women who happen to have ideal coloring, perfectly proportional features, and beautiful eyes, skin and teeth may feel like their noses are not small enough, their eyes not lively enough, and their cheeks not rosy enough.

Women with beautiful long, wavy hair may feel like the hair’s color is not quite right, and so they will try to highlight their hair or to radically change its overall appearance. They may straighten their hair or chop it all off. Are these all instances of beautification? Some would argue not, but there is a wise saying that beauty is in the eyes of the beholder. There must be some truth about the saying because different individuals and societies seem to have different ideas about what constitutes beauty. In some cultures, gummy smiles are considered beautiful, and women with particularly dark gums are elevated to the heights of beauty. In yet other cultures, women with gaps between their two front teeth are considered beautiful as well. Interestingly enough, in American culture, women have actually been known to have cosmetic “corrective” procedures done to them to eliminate their gummy smiles or gaps. A woman moving from the one society to another would have the shock of her life if she went from being a beauty queen to an “ugly” woman or vice versa overnight.

Beauty may be an amorphous concept that stubbornly resists any rigid definitions. However, this does not stop manufacturers of cosmetics from trying to market their products to their customers and potential customers. The clever thing about their marketing, especially in this day and age, is that it recognizes that there are different potential markets to tap into. Rather than marketing products for, say, one skin tone or type, they cater for customers with different complexions and types of skin. In this way, they manage to create as broad a base of customers as possible and to maximize their profits. This, further, requires that they market a wide range of free cosmetics.