Marketing is a numbers game, and when it comes to promoting your business, you can never have too many tools in your toolkit. Unfortunately, you are not the only business that knows this, and it is therefore sometimes hard to stand out in the crowd. Tired of handing out pens that will just get confused amongst the masses? Then try these five great items you can use as promotional business tools:

Custom Calendars

This is a promotional tool that will, literally, stay in front of your customer year-round. Get creative, and use company photos, logos, mottos, and other branding information throughout your calendars to really create an impression that will last. If your business promotes a specialty product, like pet care items, you can be even more creative by choosing images that will appeal to your audience instead of business graphics.

Coffee Mugs

Most people drink coffee. Even those who don’t drink coffee have a number of uses for coffee mugs, from planter to pen holder. Unlike disposable pens and dated materials, coffee mugs can last a lifetime, and are therefore a great way to make sure your business name and image stays front and center in your customers’ day to day lives.


Refrigerator magnets come in an endless variety of shapes, sizes, colors, and styles. Plus, they are not only useful, but they can also be decorative (not to mention great advertisements for your business). Magnets are a great idea for customers who may need your services on an on-going basis, as they are perfect for printing up your telephone, email address, customer services representative’s name, and any other information that will make it super easy and convenient for customers to contact you first when they need what you have to offer.


This is another desk item that is likely to stay right in front of your customers’ faces on a long-term basis. What’s more is that you can choose any of a number of decorative paper options from a printer, and then customize the paper with your company information and branding insignia.

Bumper Stickers

Do you have a great group of loyal customers that you know would love to spread the word about your product or service? If so, you can make the job easy by printing up bumper stickers with your logo and contact information. When you provide a great experience for your customers, you might be surprised to find how many of them are eager to display your business information on their automobiles, for all to see.

As you can see, there are a lot of great promotional business tools outside of what you might be accustomed to seeing. Stand out amongst the competition by marketing your business in these creative ways.