When it comes to running and operating your own business, one of the most important factors that you need to keep in mind is customer retention. Having your customers coming back to purchase goods and services from you over time is the what all business should strive to achieve. Telemarketing can play a big role in this as this article will explain.
What is it about telemarketing that makes it good for business? When most people hear of telemarketing, they can’t help but feel negative towards it because of how we’re used to it: cold-calling during dinner, not taking no for an answer, trying desperately to get us to sign-up for something or make a purchase right on the phone.
There are definitely correct and incorrect ways to use telemarketing services. A business that uses telemarketing for the good is aware of how much value it can bring to your business. When a customer actually wants to talk to someone at your business about your products on the phone, only good results can come from this.
So how does one use telemarketing as a good cause? How do you effectively make calls to consumers so that they will further trust your business and make purchases from you down the road? The answer is to call customers that want to hear from you.
The best way to use telemarketing as a positive is to simply let your buying customers know that you will be periodically making calls to them to see how they are enjoying the product or service that they recently purchased from you. these follow-up calls will not be used as a means to sell more products – this will make you no better than an annoying sales person.
Instead, these calls are simply used as a means to touch base with your recent customer so that they can feel that you care for them – and it is wise to certainly care about your customers feelings because without them, your business wouldn’t exist.
Now when you schedule a 2nd call, perhaps 60 days later or so, this is a call where you can talk about upgrades or improvements to the products that your customer purchased. Keep it casual and talk to them first about their purchase and if it’s meeting their needs. If they don’t want to upgrade or come back down to the store, simply let them be and they’ll respect that about your business and thus continue to purchase products.
The one thing most people can agree on is that the used car buying process is often not a very enjoyable event. There are so many choices when it comes to buying a used car it can often be overwhelming. If you are getting ready to start shopping for a used car the following tips should help you complete your transaction a little more smoothly.
If you have ever taken a look at all the cars available at a site like craigslist.org you can get overwhelmed with all of the listings. It can be a very big waste of time trying to look down lists of cars such as this and all the inventory on local dealer sites. This is why you should research good dependable cars ahead of time and decide on the type of car or truck you will be buying to cut down on your research time when it comes to comparing cars.
Deciding on whether or not to purchase from an individual seller or from a car dealership is the next thing to consider. Many people are hesitant to buy from someone selling a car themselves because the process can be confusing. This is why many people choose to buy from a dealer and pay a little extra for peace of mind. If you do buy from an individual you will want to make sure you follow the next piece of advice.
Test driving each car you are interested in is the next important step in the buying process. Thoroughly test drive each car you are thinking of buying and drive it in heavy traffic and at cruising speeds on the highway. You also want to inspect the outside for any body damage from accidents or hail.
One of the best things you can do when buying a used car is have it inspected by an independent mechanic. This will add a little extra cost to the buying process; however, it may just save you a lot of money in the long run. Even if you are buying from a car dealer that has had the car through their own shop it is still a good idea to have it looked at. This step can provide a great peace of mind for a small price.
Following this little bit of advice can greatly increase your car shopping efficiency. Just remember to pick you car out ahead of time before you start shopping, complete a thorough test drive, and have the car inspected by an independent mechanic. Used car shopping does not have to be a taxing process.
These tips were provided by Gregg Smith Ford. Our dealership is one of the oldest Clinton MO car dealerships in the area.